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CRM software or customer relationship management software supports front office operations and the customer service, sales, and marketing functions. CRM software is available as stand-alone software packages and in more recent years, it is becoming a primary component of both Tier I and Tier II ERP software solutions.

In mid-market or higher end ERP systems, CRM software functionality will be feature rich and fully integrated with other ERP modules such as manufacturing, warehousing, or purchasing. This real-time access to data will help enhance the standard CRM software functions of lead generation, quoting, support call management by providing more a comprehensive data set to allow the sales and marketing team to behave in a more predictable and proactive manner. This integrated approach to CRM software will assist organizations in delivering high levels of customer service and ultimate customer satisfaction.

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